RT @christianquero1: #7: Transmedia Storytelling: Ten Frontiers for the Future of ... | @scoopit http://t.co/h4FiaAsyUn
March 15, 2013
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#7: Transmedia Storytelling: Ten Frontiers for the Future of ... | Christian Querou
Burger King's former mascot The King made appearances in real life, on TV shows and in video games. Aflac created social media profiles for its mascot Aflac Duck, to engage consumers year round. P&G's Old Spice created ...